After Sandy Hook Elementary Shooting: What Should My School Tell Parents About School Safety?

Parents are asking, “What are you doing to protect the safety of my child at school?” “What can be done to prevent a school shooting at my child’s school?” Many are asking for comfort; and in some cases, they want to hear an answer that satisfies their emotional needs. But weigh carefully whether your emotional answer is a lie or whether you should share what may be a more harsh, yet realistic explanation of today’s realities and the real roll parents can play in preventing the next school shooting. Any of you have my permission to use parts or all of the text below as a free resource to communicate with parents about school safety. If you’d like to discuss it, please call me.

A Letter to Our Parents

The tragic shooting at Sandy Hook Elementary raises many questions and concerns for parents, including questions about safety and procedures. Please be aware that we love your children and our goal is to educate and nourish them in a safe environment every day.

Schools routinely turn to experts in psychology, emergency response and risk management to learn the best practices for addressing concerns about safety. We’ll address each of these, including the role emotions play in coping with such a crisis as well as fears about such a crisis at our own school.

Emotions: Each of us has a unique DNA and emotional response to such tragedies. Some of us will hug our children a little longer, some will shed tears, some will accept the reality of today’s society and many will ask if everything humanly possible is being done to keep their child safe. We ask that you carefully weigh your emotional fears with the reality of what can and cannot be controlled in today’s society.

Risk Management: Safety begins in the less emotional world of risk management. In terms of risk management, recognize that Sandy Hook Elementary was a well fortified school with significant security measures, including locked doors, security cameras, buzzers that let visitors enter the building and much more. By all practical standards, the school had done all that it could. Yet in this case, the gunman, intent on committing a violent act, shot his way through windows in order to bypass all of the security measures. The lesson here is that someone intent upon doing harm was able to blast his way into the building and the classrooms. Adding more layers of security, whether it is metal detectors, security guards, limited entries, high fences, and the like cannot eliminate the risk. In many cases, they create an atmosphere and impression of safety. Experts will remind us that we have locks on our doors at home to make us feel safe, yet thieves often penetrate them. The sad reality is that a criminal or mentally ill person intent on harming either teachers or children also has access to them by shooting through windows or shooting onto a crowded playground through a fence. In recent weeks we’ve seen mass shootings at movie theatres and shopping malls.

In reality, these events have less to do with safety procedures and more to do with the mental state of the violent individual.

Much like airline crashes, school shootings get a lot of attention because they are so tragic. But the reality is, based on the number of schools in America, the actual number of incidents and the risk of such an incident happening at your school is low. Furthermore, it is quite likely impossible to have enough security to prevent a violent act at a school, mall or theater.

From the perspective of safety, the automobile you and your child ride to school in creates a far greater risk of danger. The danger is increased for those who wake-up late and don’t get out of the door on time, causing the driving parent to exceed the speed limit, speed through traffic lights or ignore stop signs. Amazingly, we each have more of a direct impact on the safety of our children each school day than the many safeguards in place at many schools.

Emergency Response: From an emergency response perspective, most schools have already worked with their police departments to quickly respond to an active shooter. We pray we never have to deal with such an event, but we have already coordinated these procedures with our city, parish and state police.

Our own safety measures currently involve a high fence around the entire property and only one entry door to the elementary building and one entry door to the pre-school. We will consider whether other measures should be taken, what suggestions you may have, and the practical aspect of what additional measures will cost and whether additional measures truly create a safer environment.

Psychology:  We cannot address the violence without addressing psychology, and things that each of us has the ability to address in multiple ways. Even if no one in your home is clinically diagnosed with a mental illness, here are some things to consider:

Behavior: If you notice strange behavior in your child, another child, in an adult friend or in your spouse, please inform the right people. A private conversation with a school counselor or principal is the right place to start. Seeking professional treatment is important.

Medications: If your child suffers is on any regular medication for any reason or if your child suffers from various ailments that might affect his or her behavior, speak with your doctor and keep you children on their proper medications.

Home environment: In today’s society, family struggles and marital conflicts are common. Please work to create and environment of harmony in your home. Please be conscious of things you say in front of your children and the tone of voice you use. Verbal anger in front of children is not acceptable, yet unconsciously it happens in many homes. For those of you struggling with divorce or separation, we encourage you to remain civil in the presence of your children and seek professional counseling for difficult discussions. Do not belittle your spouse in the presence of your children. We also encourage you to recognize that your children should never be used pawns, treated like property, or used as a bargaining chip in the divorce proceedings. You’ve been blessed with precious little lives. Please do not let your anger and trauma be transferred to these impressionable young lives.

Video games and television violence: There are many discussions about whether shooting rampages at schools, theaters and malls are affected by violent television or violent video games. We would, however, encourage you to not expose your children to video games and television programs that are filled with gun violence. Learn to tell your children no when they ask for these games or when you catch them watching inappropriate television. Exposure to violence through games and television is believed to make such behaviors more acceptable in the minds of children, even to the extent that some children are unable to distinguish between games and actual violence.

Secure your guns: The gun debate will be renewed because of this shooting, but the reality is guns are already prolific in our society. If you have guns in your home, please secure them in such a way that your children are unable to access them. They should be locked in a solid metal gun safe with a combination or key lock that cannot be accessed by your children. A glass display case is an unsecure case. A gun in a dresser or nightstand drawer is a potential tragedy waiting to happen.

Regardless of your position on gun control or gun freedom, we know that violence exist where anger and emotional instability rage. Just recently a school experienced the death of two faculty members who were killed with a bow and arrow at the hands of a son who was upset with his father. The son then killed himself in the school with a hunting knife.

Please be aware that we love your children and our goal is to educate and nourish them in a safe environment every day. We pledge to do our part in the process, but we also ask you to be our partners in keeping our schools and our children safe.

 

3 Dead in Murder Suicide… and a Crisis Communication Plan Was on a “Wish List”

Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done “in the workplace.” I won’t say where, out of respect for the privacy of the person who called me the day before. All of this happened where he works.

Just 24-hours before, on Thursday, he called asking me to help his organization write a Crisis Communications Plan. He said he’s had my card on his desk for the past 6 years. We met at a Crisis Communications Workshop I had taught in his town.

He had high hopes of scheduling me to fly out to help him this summer. He said conditions were not right to do it before then.

This tragic event is one more reminder that we, in the corporate world, try to plan out everything. We move this because of a certain project and we postpone that because of another deadline.

Have you ever notices that violent people don’t care about your deadlines or projects? Have you noticed that explosions still happen even when you are not ready for them?

The best thing you can do is to set priorities, with clarity as to what is “urgent” and “important” for the long-term health of you, your people and your institution. There are many urgent and important little things that are on our short to-do list that can but put off.

There is no perfect time in your schedule to stop to write a Crisis Communications Plan. The time to commit to it is today. The time to place it on the urgent and important list is today. The worst time to prepare for a crisis and to deal with a crisis is on the day of the crisis. The best time is on a clear sunny day long before the crisis rears its ugly head.

I’ve successfully helped organizations on 5 continents write and complete a full crisis communications plan in as few as 2-days. I have a much longer list of companies who have called, but who could not find 2 days on the schedule to get this done.

We extend our sympathies and prayers to those who are affected.