Tutorial #12: Good Lighting and Bad Lighting When Producing Videos on Your iPad of iPhone

Tutorial # 12 By Gerard Braud, iReporter Evangelist

(Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)

Tutorial 12 Still Gerard BraudLighting is an important element of good videos for the web, YouTube and CNN iReports. As you follow these tutorials, designed for corporate spokespeople, public relations professionals, and Public Information Officers (PIOs), please be aware that while lighting is important, it is just one of many important elements in your crisis communication videos.

Professional photographers know how to adjust the iris on the lens of their expensive cameras. But when you take a video with your smart phone or tablet, you become a slave to the automatic iris on the device’s built in camera.

The only control you have is based on what you are shooting.

If you are appearing in your video, as I do in many of my CNN iReports, your goal is to have good flesh tones. The brighter the objects behind you, the darker your flesh tones will be. The darker the objects behind you, the brighter and more natural your flesh tones will be.

If you like to move while shooting your videos, you have to constantly be aware of what happens to the iris on the device as you move. While you are looking at the camera lens for your report, you must be looking out of the corner of your eye to have a sense for what the image looks like on your screen.

Persons with dark skin have an even harder time managing their skin tones on video.

View the tutorial video to see exactly what I’m talking about.

After you view the video, head outside with your smart phone or tablet and practice shooting a few videos of your own. You have to practice in advance, in order to effectively produce a video under pressure during a crisis or news worthy event.

This link will take you to my tutorials on the CNN iReports website. I hope you take the time to view, study, and share all 23 videos and articles.

This link will take you to the index for all of the articles and videos.

If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.